|
|
| |
Media Centre
Italy is more than a destination; Italy is probably the most engaging brand on the market today, as well as being the number 2 holiday destination. The unique attributes of this product are present and recognizable in design, food produce and its world famous cuisine, its celebrated tourism destinations, literature and the arts. The strong identity of this “brand” is most likely the conception of some mysterious divine marketer.
There exists and overwhelming amount of goodwill and dedication in consumers to purchase and enjoy Italian products or visit the amazing tourism destinations this country has on offer. A fundamental part of a young man’s education, ever since sons of the British aristocracy set out on their Grand Tour, Italy has earned a cachet of exclusivity and fashion; we buy into this every day by purchasing brands which seem to exude this quality. On every demographic level Italy has made itself, its brand accessible to us, there is a part of this passion we can purchase ourselves be it only by ordering an espresso macchiato.
|
|
|
