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Advertising on Dolcevia
Specifications, guidelines and prices for online advertising

What? Dolcevia is the only online travel and lifestyle portal about Italy in the Netherlands.
Who? Dolcevia is run by a team of editors under management of Elisabeth Bertrand who has extensive experience in different sectors of the travel industry including e-travel technology and publishing. A strong creative team of freelance journalists, photographers and a webmaster lends their support to Dolcevia.
When? Dolcevia Online�s content changes completely every 4 weeks. News is updated daily.
Why? Dolcevia directs itself to a niche public which is interested in lifestyle and travel issues relating to Italy.
How? As Dolcevia intends to be of interest to a largely regional audience, information and reports are in the local language : Dutch. We report on Italian lifestyle, new trends in fashion, interior and industrial design, Italian cuisine, Italian restaurants in Belgium, Holland and Italy, new shops carrying Italian products in Holland. A guest writer or journalist supplies a monthly special interest article on any of the above topics. Dolcevia Travel is an dedicated section of the site on which our target group may book a holiday to Italy or perhaps browse our content on new and interesting destinations in Italy. This section is supported by various touroperators which supply focused travel content and information for potential travellers.

ADVERTISING SPECIFICATIONS
HOMEPAGE:
Maximum 522 x 64 pixel size (no borders, unlimited looping)
Your link + banner / per 3 months: Euro 925

HOMEPAGE:
Maximum 182 x 64 pixel size (no borders, unlimited looping)
Your link + banner / per 3 months: Euro 500

INDEX CATEGORY PAGES REIZEN/LIFESTYLE/DESIGN/CULINAIR
Maximum 522 x 64 pixel size (no borders, unlimited looping)
Your link + banner / per 3 months: Euro 600
Maximum 182 x 78 pixel size (no borders, unlimited looping)
Your link + banner  / per 3 months: Euro 350


ALL SUB-CATEGORIES INDEX PAGES
Maximum 522 x 64 pixel size (no borders, unlimited looping)
Your link + banner / per 3 months: Euro 425
Maximum 182 x 78 pixel size (no borders, unlimited looping)
Your link + banner / per 3 months: Euro 220

ROTATION INTERNAL PAGES, EXCLUDES INDEX PAGES
Banners and their associated URLs will be served in random rotation.
Maximum 522 x 64 pixel size (no borders)
Your link + banner / per month Euro 200


YOUR LINK/BANNER ON PERMISSION BASED EMAIL CAMPAIGNS
SENT TO 10.000 SELECTED E-MAIL ADRESSES, 8 MAILINGS PER YEAR
Price per mailing Euro 1000.

General Advertising guidelines

  1. All creative must contain the advertisers's name or URL
  2. Ad creatives may not mimic search listings - this includes using similar page colors, fonts, and numbered listings, or the use of the word 'listing' in the creative
  3. Ad creatives may not use fake search boxes
  4. All HTML, .gif, .jpg and simple rich media1 creative formats are permitted on the basis that it performs acceptably.
  5. Default .gif graphics are requested for all Flash, Shockwave and advanced rich media1creative.
  6. Unlimited Animation.
  7. Unless otherwise specified, all audio events must be triggered by user click behavior within the ad unit.
  8. Ad creatives cannot launch new browser windows when served.
  9. Ad creatives cannot launch multiple browser windows upon click.
  10. After clicking on an ad unit, users must be able to return to Dolcevia.com by clicking on the browser's "back" button.
  11. Up to 50 characters of Alt Text are permitted.

If you would like your banner to be created by our design department please contact elisabeth@twestc.com. Average rates for simple banners are interactive/gif or jpg approx. � 250 - 300 and Flash movies: from � 350.

TWESTC Ltd reserves the right to reject any creative.
Additional restrictions may apply for individual ad products. Please consult the individual ad product specifications for guidelines that may supercede those listed here.

Simple Rich Media is defined as:
� HTML formatting code (table tags, image tags, fonts, etc.)
� Forms (text boxes, drop down menus, radio buttons, etc.)
� Image Maps
� JavaScript used in conjunction with HTML forms only
� Flash or Shockwave (non-3rd party served)

Advanced Rich Media is defined as:
� JavaScript used to manipulate text, graphics and other page elements or to dynamically generate code
� Streaming media
� Java Applets
� Active X
� Dynamic HTML, IFRAMES or ILAYERS within the creative
� Flash or Shockwave (when 3rd party served)


� Copyright 2006 by Dolcevia.com





© Copyright 2008 Dolcevia.com TWESTC Ltd.


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